Three years ago in March, shortly after I published my first book The Same Moon, I entered a new, strange yet oddly exhilarating phase in my life. A friend of mine, who was doing a Social Media MA course at BCU, planted the idea in my head: “Now that you are an author, you need a platform and to start blogging.”
Thanks again, Kevin, for setting up a blog in my name, entitled: My Footprint, My Story, My Life, beginning my journey as a blogger, a foodie, an Indie author, a tireless world traveller and an all round interesting person :-).
Apart from sharing my own experiences, both professional and personal, I promote fellow authors and their work. From the start, I have sought guest bloggers whose expertise and contribution have been valuable in shaping my site, giving it a more expansive and international feel. I have had fabulous contributions from Canada, Greece, Japan, Philippines, South Africa, UK and the USA.
On any given day, my blogs are read by people from more than a dozen countries, and overall, they have reached over 150 countries and regions in the world, with nearly 300 posts and 52,000 hits. So statistically, it’s encouraging and even satisfying. I should also think that it has imparted some useful information and touched a number of people who found their way to my site.
In the beginning, I wrote one blog a week. Then with the help of my guest bloggers, it became two or more. I became very involved in every aspect in blogging and learnt to do a great deal, from basic skills of sharing photos, links to making my own videos. It was fun and life-enhancing!
Does it help to sell my books? I can’t say. Probably not.
Last week, I read a post by jody hedlund called 5 Qualities Successful Blogs Have in Common, in which she claimed that having a blog is NOT essential to a fiction-writer’s platform.
“Why? Because readers aren’t surfing author blogs consistently if at all. Thus blogs won’t help writers sell significantly more books. Instead of wasting countless hours writing blog posts, writers are better off putting their energy into writing books.”
I need to refocus. I planned my next trilogy months ago, yet found little time in developing and progressing it further. I know that my readers would forgive me for spending less time blogging, and more energy and effort spent in doing what I am supposed to do: writing works of fiction!